Jason Oral Comfort Antiplaque & Smoothing Very Berry Mint

All natural. Fluoride-free. SLS-free. For sensitive teeth. Antiplaque. Tartar control. Fresh breath. Natural pioneer since 1959. New look. Same great formula. The Jason Natural Toothpaste Promise: no sodium lauryl/laureth sulfates; no preservatives; no artificial colors; no artificial sweeteners; no saccharin; no propylene glycol. Keep Your Teeth and Gums Free of Sensitivity - Naturally: Oral Comfort Toothpaste features CoQ10, aloe vera, menthol, thyme oil and clove to soothe irritated gums. A refreshing burst of natural berry & mint freshens breath instantly. With regular use, oral comfort provides natural protection to help reduce sensitivity of teeth to cold, heat, acids and sweets. For a comfortable smile and fresh breath, use Oral Comfort toothpaste and your favorite Jason mouthwash twice a day. Regular brushing in combination with routine dental cleaning helps prevent plaque and tartar buildup. Born in 1959, Jason was one of the first to offer natural products without harsh chemicals. For over 50 years, we have delivered wholesome, no-nonsense, natural products that happen to really work. Our formulas don't contain petrolatum, sodium lauryl or laureth sulfates (SLS), parabens or phthalates. And we never test on animals. We invite you to try our entire line of safe, effective, body-loving products. Jason: the natural pioneer since 1959. Questions or comments call toll free 1-877-Jason-01 weekdays from 7am-5pm MST or visit www.jason-natural.com. Recycled. Recycleable. Good for 18 months once opened. FSC: recycled paper. Made in USA.